Privacy Policy

August 1, 2024

Last updated: January 2023

Slumberland Mattress® (“Slumberland“, “we“, “us“, or “our“) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and disclose your personal data when you visit our website slumberlandmattress.co.uk (the “Website“) or interact with us in person, online, or by phone.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By visiting and using our Website, you agree to this Privacy Policy.

What Information Do We Collect?

We collect both personally identifiable information and anonymous information when you visit our Website or store locations. The types of personal data we may collect include:

Contact Data: We collect your first and last name, mailing address, email address, and phone number when you create an account, contact us, place an order, request information, sign up for our newsletter, participate in a contest or survey, or interact with us in our stores.
Account Data: To create an account, we require your contact data along with a username and password. We keep records of your purchases, saved items, order history, and account settings.
Demographic Data: We may collect data about you including your age, gender, lifestyle, and preferences to better understand our customers.
Marketing Data: We collect your preferences for receiving our sales and promotional emails to personalize your experience. You can opt-out anytime.
Payment Data: To process payments, we collect relevant payment details including your credit card number, expiration date, and billing address. This data is stored securely by our payment processor.
Survey Data: When you participate in a survey, we collect responses which may include personal data if you choose to provide it.
Social Media Data: If you interact with our social media accounts, we may collect publicly available information from those profiles.
Website Usage Data: We use tracking tools like cookies to gather data about site traffic, user behaviour, and preferences. This includes your IP address and mobile device IDs.
Store Visits: When you visit a Slumberland store, we may collect data through security cameras, interactions with employees, and observations.

The personal data we collect directly will be apparent from the context when you provide it. The only information we collect indirectly is through website tracking tools or if you visit one of our store locations.

How Do We Use Your Personal Data?

We only use your personal data for specific purposes outlined in this policy. We will not use your data for any unrelated purposes without your consent.

To provide and manage your account
To provide our products and services to you
To process your orders and payments
To communicate with you about orders, products, services, offers, programs, and promotions
To customize your experience and recommend relevant products
To allow you to participate in contests, surveys, or other site features
To notify you about changes to our policies or Website
To respond to your online or in-store inquiries
To improve user experience, troubleshoot issues, analyze usage of site features
To detect and prevent fraud, spam, abuse, security risks, and unlawful activity
To comply with legal obligations and assert legal rights

In certain limited circumstances, we may need to collect, use or disclose personal data as permitted or required by applicable law for purposes not listed above.

We only retain your personal data as long as necessary to fulfill the purposes for which it was collected, including any legal retention periods. Once no longer required, we will delete or anonymize unnecessary data.

How Do We Share Your Personal Data?

Slumberland will not share your personal data with third parties without your consent, except in the following circumstances:

Affiliated Businesses: We may share data with businesses under common ownership or control of Slumberland who assist us in our services.
Third Party Service Providers: We may share your data with select third parties providing services on our behalf like payment processing, order delivery, email communication, marketing, analytics, customer service, fraud prevention, etc. These providers are only authorized to use your data as necessary to perform their services for us.
Legal Obligations: We may be required to disclose personal data pursuant to subpoenas, court orders, or other legal process or requirement under applicable law. We may also need to disclose personal data to enforce our policies, protect our rights or property, or defend against legal claims.
Corporate Transactions: Your personal data may be transferred to a third party acquiring all or part of Slumberland or its assets through a sale, merger, acquisition, bankruptcy, or other transaction.

We require all third parties to respect the privacy and security of your personal data. Service providers are obligated to safeguard your data and only use it for authorized purposes under contractual agreements.

International Data Transfers

Slumberland primarily stores and processes your personal data in the United States. However, we may transfer data internationally throughout our systems, services providers, and partners.

When transferring personal data from the European Economic Area (EEA) or Switzerland to other countries, we utilize approved mechanisms like Standard Contractual Clauses. We also take measures to secure data privacy rights when making these cross-border data transfers.

Your Privacy Rights

At Slumberland, we respect your ability to access, edit, delete, restrict, or object to the processing of the personal data we hold about you. These are your core rights under data protection regulations like the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

To exercise any of these rights, please contact us using the information below. We will respond to requests in line with applicable law and explain your options if we cannot comply due to legal exceptions.

If you reside in the EEA, Switzerland, or other regions with privacy laws, you may have certain rights regarding your personal data:

Right of Access: You have the right to obtain confirmation of whether we process your data and receive copies of your personal data.
Right to Rectification: You can request that any incomplete or inaccurate data be corrected.
Right to Erasure: In certain cases, you can request the deletion of your personal data from our systems and records.
Right to Restrict Processing: You can ask us to stop processing your personal data in certain situations while retaining enough data to ensure restrictions are respected in the future.
Right to Object: You can object to the processing of your data for marketing, profiling, or other purposes based on legitimate interests.
Right to Data Portability: If processing is based on consent or a contract, you can ask for a copy of your data to reuse for your own purposes.
Right to Complain: You can file a complaint with the appropriate supervisory authority regarding our data processing activities.

For personal data collected under California law, you have the right to request details about the categories and specific pieces of data we have collected about you in the prior 12 months, the sources of that data, purposes for collecting it, and categories of third parties with whom the data is shared. You also have the right to request deletion of your personal data.

How is Your Personal Data Secured?

We use appropriate technical and organizational security measures to protect your personal data against unauthorized or unlawful processing and accidental loss, destruction, or damage. We store personal data on secure servers with encryption, firewalls, intrusion detection, and other industry standard protections. While we follow reasonable procedures to safeguard your data, no website or app can be 100% secure.

Use of Cookies and Tracking Technologies

Cookies are small text files placed in your browser to store preferences and support certain website features. We use cookies and similar technologies like pixel tags, web beacons, clear GIFs, and JavaScript for purposes like:

Allowing you to navigate and use website features
Personalizing your experience based on your preferences
Improving page load times and website performance
Analyzing how our website is accessed and used
Serving you more relevant communications and marketing messages
Allowing social sharing functionality
Displaying interactive content and ads tailored to you

You can control cookie settings through your browser settings and other tools. Opting out of cookies may affect your experience on the website.

Targeted online advertising helps us promote our products and services in a cost-effective way. Third party ad partners like Google and social media platforms may use cookies, pixel tags or similar technologies to display relevant promotions based on your interests and activity derived from your browsing across websites and apps.

To opt-out from targeted ads by third party ad networks, visit:

Digital Advertising Alliance Opt-Out Tool
Network Advertising Initiative Opt-Out Tool

Note that opting out does not prevent you from seeing ads, it just means the ads will not be targeted based on your interests or browsing behaviour.

Third Party Websites

Our Website may contain links to third party sites like Facebook, Twitter, Instagram, etc. We do not control the privacy practices of these sites and are not responsible for their policies, even when you access them using links from our Website. We encourage you to review the privacy policies of every site you visit.

Children’s Privacy

Slumberland does not knowingly collect or store personal data from children under the age of 13 without prior verifiable parental consent. If we learn that any such data has been inadvertently collected, we will promptly delete it. If you believe we may have unintentionally collected personal data from a child under 13, please contact us.

Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at any time to reflect changes in the law, our data collection and use practices, or any other business developments. Your continued use of our Website indicates acceptance of the updated terms. The effective date shown at the top of this page indicates when the policy was last revised. We encourage you to periodically review this page for the latest information on our privacy policy.

Contacting Slumberland Mattress®

If you have any questions about this Privacy Policy or how we handle your personal data, please contact our Data Privacy Team:

Slumberland Mattress®
Attn: Data Privacy
Address: 1234 Mattress Lane, Slumberlandville, MN, 55555

Email: [email protected]

We aim to swiftly respond to data privacy requests and inquiries. If you reside in the EEA/Switzerland/UK and feel we have not adequately addressed your data privacy concerns, you have the right to lodge a complaint with your local supervisory authority.

Thank you for taking the time to understand our privacy policy and how we manage your personal data. We appreciate you trusting Slumberland with your information!